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Raw foodism is a philosophy that has gained a lot of momentum in recent years. It is a diet that consists of mainly eating food that hasn’t been heated above 45°C – which keeps enzymes within the food intact, doesn’t destroy volatile vitamins, adds texture and maintains a fresh flavour within the food.

This is not to say that raw food is all about eating carrots sticks and spinach leaves. Raw foodism is about getting the most out of wholefood ingredients, often through using processes like sprouting, fermenting and dehydrating (all things we do at ROAR). These processes work to maximise flavour and texture, at the same time as maximising food’s inherent health properties.

The raw food diet is high in wholefoods and superfoods and eschews processed and highly refined foods. There is a lot of philosophy and science behind the raw food diet paradigm. If you want more info check out our blog post Raw Food: All Smoke and No Fire? for a more in depth look at the raw food diet and the theories behind it.

Activated nuts and seeds have been sprouted so that they taste sweeter. They are also more nutritious and digestible. They are then dehydrated at low temperatures until they are approximately 10-15% lighter (so you actually get better value for money!) and are extra crunchy. Think of them as a better nut or seed. Or even a healthy version of a roasted nut or seed. Or a healthier version of a normal nut or seed for that matter!

This is because nuts and seeds contain compounds that can make them hard to digest called enzyme inhibitors. Nuts and seeds also contain compounds that can bind to nutrients – called phytic acid and tannins – making them unavailable to you. Activating nuts and seeds significantly reduces many of these compounds, making nuts and seeds taste fresher and making them much easier to digest. It also makes nutrients more easily absorbably.

So do your taste buds (and stomach) a favour and eat activated nuts and seeds.

Organically grown food is an assurance of quality and safety to you, the consumer. There are four main organic certification bodies in New Zealand and countless many worldwide who all work together to set minimum standards for growing and processing food. There is also an international body called IFOAM (international federation of organic agricultural movements) which certifiers around the world can join and be accredited by, in order to gain an extra level of assurance and certainty of the farming and processing practices used in the production of food.

Organic ideals include not using inorganic fertilisers (which are petrochemical based and adversely affect global warming and waterways), chemical pesticides (which are toxic and potentially harmful) and a strict GMO-free stance. Genetically modified organisms not only concern people for their unknown long term effects on health, but also for the legal and agricultural implications of giving large corporations patent control of the food chain.

Our products are certified organic by Biogro. Please see the ‘farm to plate’ section on our product info page for more info on where our ingredients come from and what kind of certification they have.

To be vegan is to avoid all animal products. There are of course varying degrees of veganism – some vegans won’t wear leather or eat honey, while others will just avoid meat and dairy products. Either way, all vegans do avoid meat and dairy products – including eggs and milk.

Veganism is largely based on the idea of cruelty-free which is why it is such a spectrum philosophy – caterpillars are harmed in the production of cabbage after-all! But largely speaking, vegans like to abstain from supporting any practice that intentionally harms or discomforts sentient animals.

Many vegans also practice veganism for environmental reasons in recognition that animal farming tends to have a much larger environmental impact than vegetable farming. Of course there are also vegans that simply dislike the idea of eating meat and dairy because they don’t like the flavour, or because the idea of the product is unsavoury to them.

All ROAR ingredients are products that do not naturally contain gluten – or specifically gliadin, avenin, secalin, horedein  (i.e. we don’t not sell products derived from wheat, rye, oats, barley).

Also in terms of what are called “manufacturers declarations” in the food industry, none of our products are produced on production lines that are stated to contain glutenous products i.e. through the supply chain right through to our factory our products are not declared to have been produced in facilities that handle gluten (e.g. all of our products contain the manufacturers declaration that our products are produced in the same factory as tree-nuts).

However, we have not carried out tests on our products to verify that they are 100% gluten free (this is a very costly excercise for small companies). Under the Food Standards of Australia and New Zealand (FSANZ) companies should not make gluten free claims unless they have tested the product to contain no detectable gluten and must state this within the nutritional informational panel on the product.

At ROAR we strongly believe in upholding these standards and try not to make misleading statements about our food. So hopefully if you are coeliac you can take the above information and make an informed decision about whether it is safe for you to eat ROAR products -= and we urge you to give us a call and consult your health professional. If you are gluten intolerant then hopefully you have been given enough information to again decide whether ROAR products are safe for you to eat or not.

Fat has been given a bad rap over the years with over simplistic views of calories = bad and saturated fat = bad. We now know that is not completely true. The new mantra now should be refined fat = bad, and to a much lesser extent animal fat = bad.

When it comes to oils there are a number of things that can make them unhealthy. They can go rancid – particularly unsaturated fats – which have been found to be good for your heart and brain function. Unfortunately unsaturated oils can go rancid very quickly and easily. Although if an oil is refined you may not be able to taste that it is rancid. Also, if it is refined many of the health properties within the oil will be stripped during the refining process.

One unsaturated oil in particular has special compounds that protect it against rancidity and promote heart health and this is extra virgin olive oil. Especially ones that are cold-pressed to extract the maximum amount of nutrients.

Another issue with fat is saturated animal fats. These can contain many of the toxins from the animal (especially non-organic) and increase bad cholesterol. But coconut oil – a vegetable saturated fat – has been found to have amazing health properties due to the fact that is made up of medium chian triglycerides (MCT’s) as opposed to long chain triglycerides (LCT’s) in most saturated fats.

Coconut oil is truly a super food. It has been shown to increase good cholesterol at same time as lowering bad cholesterol, it is easily metabolised – making it good for weight loss – and is anti-microbial helping to protect your body against invading organisms. Again this is only true of unrefined coconut oil (we use virgin coconut oil – extra virgin is not a term that should be applied to coconut oil). Refined coconut oils are often created from old, smoke dried and musky coconuts – something that you would taste if it wasn’t so refined.

Yet more questions

While ‘activated nuts’ may sound more like something from the Kama Sutra, they are actually a very versatile and nutritious food. You can use activated nuts in the same way you would use normal nuts, only they are more delicious, more nutritious and easier to digest. Also, being extra tasty and crunchy, they make the perfect snack to keep the hungry bears away.

Eat at morning tea, lunch, tea-time or dinner. Before or after the gym and for extra strength after rugby practice. They can easily be carried in hand-bags, school lunch boxes and gentlemen’s pockets for all to enjoy. And yes they make a great snack to take to yoga to nourish the body and the mind. Oh, and we have heard that activated nuts and seeds do wonders for your, ahem, ‘sleepy time’. So maybe the initial comparison is not all childish jokes?!

The answer, in theory, is yes. You will find people flocking to you as you proffer any piece of ROAR food. People will be putty in your hands as you pull the ROAR food from the packet. As people smile, wave and do almost anything to get some of this amazing food you will certainly experience a great feeling of social fulfillment.

However, we very much doubt you will be willing to share such delicious food. So the actual end result of you eating ROAR food will not likely boost your popularity we are sorry to say. But your taste buds and body will thank you with the amazing taste and supreme goodness in ROAR food. And hey, if you tell your friends about ROAR food I am sure they will thank you until eternity for putting them on to such amazing food!

Shipping & Returns

We here at ROAR stand by our products. We will happily replace any products that are not up to standard and if for any reason you are not satisfied we will be happy to give you a full refund (if you purchased direct from us) or a product replacement.

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If you have any other questions please feel free to contact us we’ll only be too happy to answer.

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